In the early days of the pandemic, Instamojo on-boarded businesses across categories ranging from education, IT, food, retail, entertainment, travel, religion, and and gifts. The platform witnessed maximum sign-ups in education and jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. Sectors such as Not for Profit, financial services and products saw a contribution of 4% and 2.61% respectively.
Small businesses from Tier 1 cities contributed to maximum merchant signups with Delhi topping the list followed by Pune, Hyderabad, Bengaluru and Mumbai.
Tier 2 cities witnessed several merchants taking the digital path with Patna, Lucknow, Jaipur, Ahmedabad, Bhubaneshwar, Bhopal and Guwahati topping the charts.
In a statement, Akash Gehani, co-founder & COO, Instamojo said, “Along with several obstacles that the pandemic introduced, it was also instrumental in bringing about a digital wave paved the way towards digital progress for MSMEs across the country.”