Instamojo: Instamojo digitises two lakh small businesses post pandemic


BENGALURU: Instamojo has enabled the digitisation of more than 2 lakh small businesses across the country, across the last two quarters. Data from the platform showed that more than 70% of the merchants on-boarded did not have any form of online or digital presence before. With the pandemic bringing about a 360 degree digital shift, businesses are taking to online solutions in order to survive and cater to their customers. Instamojo offers merchants digital solutions like online payments, credit services, logistics, e-commerce and marketing.

In the early days of the pandemic, Instamojo on-boarded businesses across categories ranging from education, IT, food, retail, entertainment, travel, religion, and and gifts. The platform witnessed maximum sign-ups in education and jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. Sectors such as Not for Profit, financial services and products saw a contribution of 4% and 2.61% respectively.

Small businesses from Tier 1 cities contributed to maximum merchant signups with Delhi topping the list followed by Pune, Hyderabad, Bengaluru and Mumbai.

Tier 2 cities witnessed several merchants taking the digital path with Patna, Lucknow, Jaipur, Ahmedabad, Bhubaneshwar, Bhopal and Guwahati topping the charts.

In a statement, Akash Gehani, co-founder & COO, Instamojo said, ÔÇťAlong with several obstacles that the pandemic introduced, it was also instrumental in bringing about a digital wave paved the way towards digital progress for MSMEs across the country.”





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