Since the start of the COVID-19 pandemic Sonu Sood’s goal has been to help those in need in the remotest corners of the country, while Spice Money’s aim has been to strengthen the country’s rural economy through digital empowerment and financial inclusion. Sood and Spice Money will work towards creating an entrepreneurial mindset in towns and villages. As part of the association, the actor will own equity stake in the company and has been appointed as a Non-Executive Advisory Board Member.
Spice Money will ideate with Sood to design new initiatives and products that will bridge the divide between rural and urban India. The company will also enable select existing programs developed by the actor during the lockdown, to be made available on the company’s platform.
Sood will work with Spice Money entrepreneurs to develop an appetite for digital product offerings thus, accelerating their digital journey through technology adoption. He will also the company’s first brand ambassador.
In a statement, Dilip Modi, founder, Spice Money said, “We will enable Indians to harness the power of technology in earning an independent livelihood without having to leave their homes and families.”
“I believe that together, we will chart the future for an Aatmanirbhar Bharat. Through my experiences over the last few months, I have gained a perspective on the needs and struggles of the people in towns and villages of India. My vision is to make my countrymen, socio-economically independent and self-reliant using technology,” said Sonu Sood, in a statement.
Since the beginning of its operations in 2015, Spice Money has been focusing on financial inclusion with nearly 90% of its digital entrepreneurs being in semi-urban and rural India. The company’s endeavor has been to bridge the gap between the served and the under-served, providing digital and financial services to customers at their doorstep. Spice Money has been progressing at a rapid pace, towards covering 18,000+ pin codes, 700+ districts and 5000+ blocks in India.